Long Tail Theory

Chris Anderson's Long Tail Theory in 2006 is that people buy more of less and less of more. This means that niche products that were released years ago can effectively make a greater profit than the new big hits due to them been re-released. An example of this is Journey-Dont Stop Believing which came back around from TV shows such as Family Guy and the X-factor and now even more so by the Glee craze. Its not available in the shops but is online from such sites as iTunes.